Voice assistants are another new shopping channel. Or maybe not so new: Vixen Labs reports that nearly half (48%) of U.S. consumers have made a purchase through a voice device, and even more use it for other tasks such as searching for information or tracking a shipment. Fun fact: people in the U.S. are twice as likely to be comfortable using voice in public as people in Germany.
Movie theaters may be a new frontier for ecommerce, but shopping on social media is now almost standard. Pinterest hasn’t been a leader but they did just add a Shopping API that lets merchants to upload their catalogs. They also made it easier to tag products, upload videos, and put a shopping tab on business profiles. Purchases are still completed outside of Pinterest in Shopify or other platforms.
You may have noticed that social media trends appear faster than u cn rd ths. It’s easy enough to find rising keywords, but mapping them to broader topics has traditionally required slow-paced human effort. Social listening platform Synthesio is speeding that up with Topic Modeling, which uses AI to assign conversations to new categories as they emerge.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.