Higher Marketing Accountability Yields 5% Marketing ROI Increase: Forbes CMO Report

Did you know there’s Marketing Accountability Standards Board? Me neither. Judging from the density of this paper Forbes CMO paper done in conjunction with them, they’re more accountants than marketers. I mean, 46 footnotes? They did include some digestible bits, including that companies with better marketing accountability achieve 5% better returns on marketing investments and over 7% higher growth. Lots more here to read the kids during that long ride to Grandma’s.