Did you know there’s Marketing Accountability Standards Board? Me neither. Judging from the density of this paper Forbes CMO paper done in conjunction with them, they’re more accountants than marketers. I mean, 46 footnotes? They did include some digestible bits, including that companies with better marketing accountability achieve 5% better returns on marketing investments and over 7% higher growth. Lots more here to read the kids during that long ride to Grandma’s.