Or imagine you’re red-hot virtual events startup Hopin, with a $2.1 billion valuation, and you want to upgrade your live video streaming tech by buying StreamYard. A $250 million price is no object even though you bought social networking app Topia a few weeks ago. Sure it’s a bubble, but wheeee!
Strong stock prices and a weak economy make it easier for big companies to buy tech than build it. For example, say you’re Hootsuite (not public, but highly valued) and you’d like to expand into customer support. Why build an agent messaging platform when you can buy Sparkcentral? In fact, they just did.
Any shred of normalcy is worth grabbing right now. So here are some characteristically interesting but mainstream predictions from Gartner about marketing priorities for 2021. Unified customer experience, anyone?
RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.