News

IAB Europe Releases Consent Framework for Publishers

Since Web content seems to be today’s theme, let’s round it out with news that IAB Europe and IAB Technology Laboratory have released a framework for publishers to gather visitor consent for sharing their data with third parties. If I’m reading it correctly, a Web site pop-up would let visitors specify which from a list of third parties can have their information. It will take some pretty great marketing to make that work. Some European publishers have already signed on but we’ll see how others react.