Ok, Dear Reader, I know you’re not always interested in surveys but here are some that are exceptionally deep. First, Evergage dives into personalization and finds that 88% of marketers think their customers expect it but just 31% think marketers get it right. A solid 87% report personalization has generated a measureable lift in results. Good detail here on channels, data sources, obstacles, and such. Best factoid: the proportion thinking personalization should be a high priority has grown from 64% in 2016 to 77% in 2018.

And here’s IDenTV, which uses AI to identify faces, objects, logos, scenes, and activities within videos. It stores them as metadata so the videos can be searched, analyzed and used to train other AIs. You read that right: the machines are making other machines smarter.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.