Next we have IDShield, which has extended its identity protection, privacy and reputation monitoring system to find and review old social media accounts and delete potentially offensive content. Sounds nice but we have plenty of evidence that bad comments have a way of resurfacing even after the original post is deleted.
Singapore-based Insider assembles customer data from all sources, creates AI-based audience segments and personalized messages, and pushes the results to Web sites, apps, email, messaging, and ad channels. We don’t know if they’re a CDP because they might not make their data available to other systems. We do know they just raised a $32 million Series C which they’ll use to enter the U.S. market.
Also in CDP land: Lemnisk has added probabilistic identity stitching, AI-based product recommendations, and expanded app personalization. They’ve also built ecommerce and retail features to help move beyond their original base in financial services. They don’t claim to break new ground here but it’s always interesting to see what vendors are adding, presumably in response to client demand.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.