In Brief: Anonos raises $50M for growth-financing for new anonymization platform
The start-up uses a mix of techniques in its system to protect customer identity by unlinking their data from direct and indirect identifiers.
The start-up uses a mix of techniques in its system to protect customer identity by unlinking their data from direct and indirect identifiers.
The US District Court judge sided with the tech companies ruling the Illinois’ biometric statute, BIPA does not apply outside the state because it does not expressly state it should do so. This may make it difficult in the future for Illinois residents to use BIPA to sue companies outside their state for perceived violations.
You surely don’t need reminding that investors have pulled back from martech and adtech companies recently. But if you’re looking for gruesome details, GP Bullhound has lots of them in this sector report. No promises that I did the math right, but my calculations show the weighted average martech stock dropped by 49% over the past year and the weighted average adtech stock dropped 46% if you exclude Alphabet and 32% if you include them. Channel Advisor, The Trade Desk, and Weave did much better than most.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.