The drop in martech and adtech stocks certainly reflects over-all market conditions.  But it can’t help that 67% of SMB CMOs are overwhelmed by the volume of marketing data, according to this Adverity survey.  The biggest investment barriers are lack of knowledge about using the systems (27%), integration complexity (23%) and adoption (19%).

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.