An Axway survey of more than 1,000 Americans across a broad demographic range showed significant support for the approach Apple was taking to data sharing. Seventy-six percent said mobile apps should tell you when and how you are being tracked, 53% worry about tracking of browser history, 51% about location tracking and 38% about advertiser use of ad tracking.
No-code chatbot maker Ada has raised a $130 million Series C, bringing its total funding to $190 million. The product lets customer service employees build self-service tools for customers, which would seem to put both programmers and support agents out of work. That’s progress, right?
Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.