In Brief: Apple’s new app transparency a hit, according to survey

An Axway survey of more than 1,000 Americans across a broad demographic range showed significant support for the approach Apple was taking to data sharing. Seventy-six percent said mobile apps should tell you when and how you are being tracked, 53% worry about tracking of browser history, 51% about location tracking and 38% about advertiser use of ad tracking.

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Google Play to add “safety” sections for mobile apps

May 11, 2021

Google has indicated it will introduce a “safety” section to its Google Play marketplace. Beginning next year, app developers will be required to share information on the data they collect, and how it’s stored and used. Google’s plans differ from Apple in that the focus is on whether the data is being handled responsibly, not gathering consent to what is collected and tracked. Google will also allow independent verification of the app data labels, which may add to user trust.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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