This is one of a number of changes and challenges Meta has seen as Facebook’s market share has dropped, in large part due to Apple’s IOS privacy changes.
The lawsuit objection was claiming that broadband companies were being treated differently than other companies, but the groups since decided that since this issue is not a factor in new state or proposed federal laws, they’ll focus advocacy efforts elsewhere.
Is there anything so sweet as helping yourself while helping others? Google just announced it will ban search ads that lead to annoyingly aggressive web sites, as defined by the industry-wide Coalition for Better Ads. The upside for Google is better customer experience should lead to higher ad rates.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.