Of 1,000 people in the US and UK, 82% reported they maintain moderate data privacy. But in practice 83% are somewhat comfortable sharing biometric data and 64% say they would consider trading data for more personalization and convenience.
Cisco’s survey of more than 4,700 security professionals from 25 countries found the average privacy budget doubled from $1.2M last year to $2.4M this year. This was true for organizations of different sizes. Additionally, 93% said privacy teams played a significant role in helping to manage corporate changes caused by the pandemic. Seventy-nine percent viewed the world’s developing privacy laws as having a positive impact.
Emergency U.S. legislation proposed for healthcare privacy protection Looking to safeguard data not protected by the Health Insurance Portability and Accountability Act (HIPAA), Democrats in the U.S. House and Senate reintroduced the Public Health Emergency Privacy Act that was first proposed last spring. It is meant to address security issues related to COVID-19 response.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.