In Brief: Facebook offers security tokens, more, in scramble to protect privacy/offset criticism
New 2021 initiative.
New 2021 initiative.
“Protect data, adopt framework, assess practices, maintain oversight.”
It’s not your imagination: merger and acquisition activity did rise sharply towards the end of last year. Investment bank LUMA reports that fourth quarter media and martech deals were up 21% compared to the year before, (97 vs 80) even though deals were down by 45% for the first three quarters (149 vs 270). Martech deals dropped 60% in the first three quarters but bounced back for a 6% year-on-year gain in the fourth quarter.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.