It’s not your imagination: merger and acquisition activity did rise sharply towards the end of last year.  Investment bank LUMA reports that fourth quarter media and martech deals were up 21% compared to the year before, (97 vs 80) even though deals were down by 45% for the first three quarters (149 vs 270).   Martech deals dropped 60% in the first three quarters but bounced back for a 6% year-on-year gain in the fourth quarter.

CDP BlueConic has added a data clean room option to its system, making it easier for companies to share first party data with each other without revealing personal information.  It’s part of BlueConic’s suite of products aimed at helping companies cope with the loss of third party cookies.