In Brief: First LGPD Civil Action
Three days after Brazil’s law was enacted, a company holding 500,000 records was sued.
Three days after Brazil’s law was enacted, a company holding 500,000 records was sued.
BIGID and IAPP issue global report: The State of Data Rights More than 475 privacy executives from around the world participated in the BIGID/IAPP survey released today. More than half said they plan to invest in data discovery. Nearly 60% in financial services are prioritizing data discovery, inventory and mapping. And, the report said, more U.S. companies plan to invest in data rights management than those in the rest of the world.
New privacy features include an incognito guest mode and easy access preferences.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.