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In Brief: Imperva reports a 224% global increase in compromised data since 2017 with 75.9% of data stolen being personal data

Based on trends, they estimate 3 times more records are stolen each year.

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Game market ads shift to Android following 120% spike in Apple install costs

June 8, 2021

Apple’s IDFA changes have prompted mobile game marketers to experiment with and increase ad campaigns. Android saw a 120% increase in cost per install (CPI), and iOS increased by 47% CPI, according to Liftoff’s report on the Casual Gaming industry. This, coupled with the impact of the pandemic where many more users were playing and spending money on Casual Games, resulted in a 45.2% increase in CPIs overall in the past year. Playable ads saw the most growth with a 113% rise.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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