In Brief: Imperva reports a 224% global increase in compromised data since 2017 with 75.9% of data stolen being personal data
Based on trends, they estimate 3 times more records are stolen each year.
Based on trends, they estimate 3 times more records are stolen each year.
Unredacted documents in a lawsuit showed that corporate executives and engineers knew about and even facilitated the issue by pressuring phone manufacturers into hiding settings to keep them inaccessible to users.
Apple’s IDFA changes have prompted mobile game marketers to experiment with and increase ad campaigns. Android saw a 120% increase in cost per install (CPI), and iOS increased by 47% CPI, according to Liftoff’s report on the Casual Gaming industry. This, coupled with the impact of the pandemic where many more users were playing and spending money on Casual Games, resulted in a 45.2% increase in CPIs overall in the past year. Playable ads saw the most growth with a 113% rise.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.