Moscow’s plan to install 5,000 facial recognition cameras at metro turnstiles has set off privacy and human rights alarms that they will be used for surveillance as well as expedited payment for transport. Unfortunately, this is not a problem confined to Moscow given how many cameras are in world cities already.
Digital publishers know privacy compliance is crucial to avoid fines instituted by GDPR for content management. But, according to a survey conducted by Digiday in December, many are working with vendors who are not compliant, despite IAB Europe’s Global Vendor List (GVL) of 600 vetted providers.
Privicera’s platform helps companies decide how to leverage data by showing who accesses their data and how it is being used. Customers can also set and enforce policies to control access or encrypt data. DataGrail, the privacy-as-a-service company, helps with compliance by integrating with more than 100 applications, including Salesforce, Adobe and Oracle, and helps customers understand requirements of complex privacy regulations. Read More – Privacera Read More – DataGrail
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.