In Brief: New U.S. infrastructure bill proposes a test program that would allow the government to collect driver data to enable charging per mile fees for a Highway Trust Fund

Questions are being raised about how much data would be collected and the extent to which location tracking would be involved.

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Business Users Doubt IT Can Meet Business Demands: Salesforce Survey

August 9, 2021

Salesforce, which owns Mulesoft, took its own survey of 25,000 consumers, business leaders and IT managers worldwide.  They also found that business workers want direct access to data and IT capabilities (82%), in good part because just 37% are fully confident that their IT team has the skills and technology to keep up with demands.  There’s certainly a perception gap: 95% of IT leaders say they’re prioritizing workflow automation, while 58% of business users say IT is preoccupied with “keeping the lights on”.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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