Questions are being raised about how much data would be collected and the extent to which location tracking would be involved.
Plaid was accused of collecting and using consumers’ banking login credentials and then making transaction data available to third parties without proper notice or consent.
Salesforce, which owns Mulesoft, took its own survey of 25,000 consumers, business leaders and IT managers worldwide. They also found that business workers want direct access to data and IT capabilities (82%), in good part because just 37% are fully confident that their IT team has the skills and technology to keep up with demands. There’s certainly a perception gap: 95% of IT leaders say they’re prioritizing workflow automation, while 58% of business users say IT is preoccupied with “keeping the lights on”.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.