In Brief: Oh, yikes! Seems good that Invisible AI raised $15 million – but it’s for a product that uses cameras and algorithms to monitor factory workers’ body movements while working on the assembly line

Then, operators judge their work. Sorry, not liking the sound of this…

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DoubleVerify to Monitor Quality on Best Buy Retail Media Network

October 3, 2022

You might think that ad fraud would be less of a problem on retail media networks than the open web, and maybe you’d be right.  But fraudsters are a creative bunch, so it makes sense that media analytics vendor DoubleVerify is working with Best Buy’s media network to measure results, ensure viewability, and check for brand safety.  DoubleVerify will also help Best Buy monitor the quality of its own ad placements.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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