Reddit, the social media platform and community network, has filed a registration statement with the SEC in preparation for an initial public offering of its Class A common stock. Reddit has been a private company since its founding in 2005 and is one of the top 20 most visited websites in the world. The IPO is likely to boost its standing in the advertising market and the expected injection of capital could help refine its ad products, according to experts.

Automated marketing platform HCL Unica’s V12.1.10 release presents new AI features including AI-based predictive models. These will identify high-value prospects, products to recommend, next-best-channel for the recommendations and optimized send times. AI will also refine customer segmentation based on multiple data sources.