India is becoming the largest and fastest-growing market for digital consumers. It is witnessing a massive digital transformation in recent years. The Indian government has launched initiatives like the National eGovernance Plan and the Digital India initiative to boost the digital capabilities of the country.
Salesforce helped Mahindra deliver connected experiences, simplify customer interactions and future-proof their business. Salesforce helped Mahindra to connect customer interactions across touchpoints into one seamless experience and it makes a 360-degree customer view possible. Salesforce is helping put all these objectives into action across 400+ call centre agents and 18,000+ users working at M&M dealerships.
Social media is diminishing Meta market power. The Australian Competition and Consumer Commission (ACCC) said it is looking to understand the potential social media competition and consumer protection issues that matter most to consumers, businesses and advertisers, including, the degree of competition between social media services and trends in mergers and acquisitions by social media platforms.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.