InMobi Offers In-Game Ad Exchange

Or maybe you want to enter an entirely different world by playing a game. InMobi has launched a programmatic ad exchange that can follow you there with things like ads on billboards in an in-game sports stadium.  The ads probably don’t talk with you but it’s just a matter of time.

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Intent IQ Offers Cookie-less Tracking ID

April 27, 2021

Identity resolution vendor Intent IQ has expanded its suite of customer tracking tools with Data Sharing Choice, which asks users to consent to sharing their first-party cookie ID, IP address, and browser information. Unlike other first-party-data-based solutions, Intent IQ’s Browser Identity Hub doesn’t require sharing an email address or other personal information. Intent IQ has previously introduced Mobile Identity Hub, which constructs a persistent ID by clustering mobile app user IDs.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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