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InMobi Offers In-Game Ad Exchange

Or maybe you want to enter an entirely different world by playing a game. InMobi has launched a programmatic ad exchange that can follow you there with things like ads on billboards in an in-game sports stadium.  The ads probably don’t talk with you but it’s just a matter of time.

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Intent IQ Offers Cookie-less Tracking ID

April 27, 2021

Identity resolution vendor Intent IQ has expanded its suite of customer tracking tools with Data Sharing Choice, which asks users to consent to sharing their first-party cookie ID, IP address, and browser information. Unlike other first-party-data-based solutions, Intent IQ’s Browser Identity Hub doesn’t require sharing an email address or other personal information. Intent IQ has previously introduced Mobile Identity Hub, which constructs a persistent ID by clustering mobile app user IDs.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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