Or maybe you want to enter an entirely different world by playing a game. InMobi has launched a programmatic ad exchange that can follow you there with things like ads on billboards in an in-game sports stadium. The ads probably don’t talk with you but it’s just a matter of time.
If you’re looking for something a bit more radical, how about interactive voice advertising? Instreamatic has raised $6.1 million so you can yell at an ad and it will not just answer back, but remember what you said in the future. Somehow this counts as progress.
Identity resolution vendor Intent IQ has expanded its suite of customer tracking tools with Data Sharing Choice, which asks users to consent to sharing their first-party cookie ID, IP address, and browser information. Unlike other first-party-data-based solutions, Intent IQ’s Browser Identity Hub doesn’t require sharing an email address or other personal information. Intent IQ has previously introduced Mobile Identity Hub, which constructs a persistent ID by clustering mobile app user IDs.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.