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Innit Acquires ShopWell To Grow Its Connected Food Platform

Innit lives at the crazy intersection of mobile apps, Internet of Things, artificial intelligence, location-based services, loyalty management, and heaven knows what else. They plan later this year to launch a “connected food platform” that “will empower consumers with advanced, personalized features spanning the entire food lifecycle, from meal planning, shopping and preparation, to automated cooking on smart appliances”. To move things along, they’ve just acquired ShopWell Labs, whose mobile app provides consumers with personalized nutrition recommendations, allergy alerts and ingredient analysis for foods the consumer scans on the shelf or has purchased in a transaction linked to a loyalty card. The app has been downloaded over 2.5 million times. Innit has raised $43 million in funding and ShopWell had raised just over $11 million. Price for ShopWell wasn’t disclosed.

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Cordial Raises $6 Million Series A for Self-Optimizing Outbound Campaigns

February 27, 2017

B2C marketing automation is an established category but new entrants can still find a place if they offer something different.  Cordial eliminates conventional email and mobile campaigns by automatically picking the best time to contact each customer and running self-optimizing content tests to pick the best content.  It builds a unified customer database and reacts to new events in real time. The company just raised $6 million, bringing their total funding to $8 million.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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