TVSquared is Now Part of Innovid! squeals the headline on this announcement, complete with a perky exclamation mark. If your life revolves around TV measurement, you’ll be excited too. If not, well, there’s always tomorrow.
Product-led marketing – where sales are generated primarily by free trials – is one of the ways that some marketers can redirect budgets which would otherwise have gone to cookie-targeted web ads. Endgame supports this by collecting data from all company systems and using it to decide which accounts need attention. Yes, there’s a CDP vibe to that, although they don’t mention the term. They did mention their $30 million Series B.
Am I the only one who expected this story to be about sharks? Snide jokes about moneylending aside, it’s actually about Cross River Bank and PayTile collaborating to let people pay each other without cash or sharing personal information. They can even deposit money in a location to be picked up later. The possibilities are only limited by your imagination, which, depending on how creative you are, may or may not be helpful.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.