TVSquared is Now Part of Innovid! squeals the headline on this announcement, complete with a perky exclamation mark. If your life revolves around TV measurement, you’ll be excited too. If not, well, there’s always tomorrow.
Product-led marketing – where sales are generated primarily by free trials – is one of the ways that some marketers can redirect budgets which would otherwise have gone to cookie-targeted web ads. Endgame supports this by collecting data from all company systems and using it to decide which accounts need attention. Yes, there’s a CDP vibe to that, although they don’t mention the term. They did mention their $30 million Series B.
Am I the only one who expected this story to be about sharks? Snide jokes about moneylending aside, it’s actually about Cross River Bank and PayTile collaborating to let people pay each other without cash or sharing personal information. They can even deposit money in a location to be picked up later. The possibilities are only limited by your imagination, which, depending on how creative you are, may or may not be helpful.
Not only do 64% of consumers believe AI will improve and speed CX, CX leaders seem to agree with 42% making the use of AI a top priority. These figures come from a survey by Genesys on the customer service component of CX. While only 11% of consumers rate service as excellent, 63% do say it has been getting better.