Innovid Buys TVSquared to Expand TV Measurement

TVSquared is Now Part of Innovid! squeals the headline on this announcement, complete with a perky exclamation mark.  If your life revolves around TV measurement, you’ll be excited too.  If not, well, there’s always tomorrow.

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Endgame Raises $30 Million to Build Profiles for Product-Led Marketing

February 9, 2022

Product-led marketing – where sales are generated primarily by free trials – is one of the ways that some marketers can redirect budgets which would otherwise have gone to cookie-targeted web ads.  Endgame supports this by collecting data from all company systems and using it to decide which accounts need attention.  Yes, there’s a CDP vibe to that, although they don’t mention the term.  They did mention their $30 million Series B.

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Fintech Firms Cross River and PayTile Work Together

February 8, 2022

Am I the only one who expected this story to be about sharks?  Snide jokes about moneylending aside, it’s actually about Cross River Bank and PayTile collaborating to let people pay each other without cash or sharing personal information.  They can even deposit money in a location to be picked up later.  The possibilities are only limited by your imagination, which, depending on how creative you are, may or may not be helpful.

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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