Instacart Expands Marketing Services for Grocers

Instacart has been building out its marketing solutions for some time now, taking advantage of its direct connection with consumers as they plan their grocery purchases.  The company has added new options for marketing campaigns and loyalty programs, including an option to join a grocer’s new loyalty program from within the Instacart app itself.  It has also added three service tiers, from self-serve to strategic partnerships, to help grocery marketers with different levels of need.