U.S. consumers haven’t shown much interest in buying on social media platforms but they’ll still respond to social media ads so long as they can complete the purchase elsewhere.  Snap seems to have recognized the distinction by partnering with Kargo Commerce, whose specialty is dynamic creative optimization.

The European Commission has published new rules penalizing companies for false environmental claims, although some critics say the rules are too watered down to matter.  But maybe companies don’t need to make the claims at all: GfK found that more than half of consumers couldn’t name any brand that is working to improve the environment, and that companies with poor records are viewed as favorably as companies with good ones.  Go figure.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.