ADmantX scores just one buzzword point, for natural language processing used to analyze ad content in support of brand safety, contextual targeting, and visitor profiling. They get a half-point bonus for a weird name. But that will go away soon, since they were just bought by digital ad verification vendor integral Ad Science for a reported €16 million ($18 million).
Robotic Process Automation (RPA) vendor Automation Anywhere has raised an impressive $290 million Series B, one year after an even more impressive $550 million Series A. The company makes it easy for non-technical users to create automated processes. They also just launched a Salesforce connector on AppExchange.
Linking customer IDs is just the start to building a unified customer view. Marketers also struggle to connect information across different data stores. Starburst just raised a $22 million Series A for its system, which enables SQL queries against multiple data stores. It’s based the open source Presto distributed query engine.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.