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Introhive Raises $100 Million for Automated CRM

You might think the phrase “CRM automation” is a bit redundant, but apparently it describes CRM systems that automate data entry and analysis. Introhive is one, and just raised a $100 million Series C, bringing total funding to $140 million. The company’s AI can map relationships among contacts at accounts, which coincidentally is a skill that (non-automated?) CRM Salesforce also recently added via Einstein. Can we call it a trend yet?

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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