Bangalore-based CDP vendor Vizury has changed its name to Lemnisk. The company works primarily with financial services clients in Asia but is expanding. “Lemnisk” is based on “lemniscate”, the name for the sideways “8” used to represent infinity.

All the cool kids (and that definitely includes you, Dear Reader) know that cryptocurrencies use blockchain and that the only thing cooler than blockchain by itself is using blockchain to pay for data. Bottos ups the ante still further by using blockchain to track and pay for data that’s used to train artificial intelligence. It’s so cool my fingers feel cold just writing about it. AND their Data Marketplace will include a rating system for AI companies and data providers to ensure transparency. I need gloves.

A cookieless DMP?  Sounds crazy, no?  Yet here is our little village of…oh wait, sorry.  Too much musical theater.  What I meant to say is that ArcSpan calls itself a DMP but, unlike the traditional kind, builds and sells segments based on page contents and custom audience attention metrics.  This lets publishers charge more for impressions that are not tied to addressable individuals.  Radical!