Bangalore-based CDP vendor Vizury has changed its name to Lemnisk. The company works primarily with financial services clients in Asia but is expanding. “Lemnisk” is based on “lemniscate”, the name for the sideways “8” used to represent infinity.

All the cool kids (and that definitely includes you, Dear Reader) know that cryptocurrencies use blockchain and that the only thing cooler than blockchain by itself is using blockchain to pay for data. Bottos ups the ante still further by using blockchain to track and pay for data that’s used to train artificial intelligence. It’s so cool my fingers feel cold just writing about it. AND their Data Marketplace will include a rating system for AI companies and data providers to ensure transparency. I need gloves.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.