A DataDome survey conducted by Forrester found 84% of enterprise firms are prioritizing customer experience (CX) and app experience along with bot detection and management (79%). One key finding is that bots are being used to target high-profile events by using card, inventory and account fraud.
In the latest crackdown on Big Tech overreach, Italy’s anti-trust regulator charged Amazon $1.28 billion for alleged abuse of market dominance. Amazon has denied the claim that it leveraged its dominant position in the Italian marketplace to favor adoption of its own fulfillment service over others.
The family safety app used globally by 33 million people to track their children’s movements via cellphone, is in fact selling that data to more than a dozen data brokers according to former employees as reported by The Markup.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.