IT’S THE LAW (03/29/2022)

The Utah Consumer Privacy Act (UCPA) has been signed, making Utah the fourth state, following California, Virginia and Colorado, to have its own privacy law. The law is considered more business-friendly than predecessors and sets a new precedent by having a two-step process to implement enforcement. While it does provide consumers the right to access their data and to opt out of sales (narrowly defined) and targeted advertising, it does not provide private right of action or require prior consent for collection of sensitive data.

More News

Next Article

New EU privacy framework & UK Transfer Tools look to solve data transfer impasse

March 29, 2022

Hoping the third time’s a charm, the EU and US agreed in principle to terms that would allow businesses to transfer data to the US. This comes after two previous attempts failed because the EU felt citizen data wouldn’t be adequately protected. The question now is, if as before, the agreement will face legal challenges, including from privacy advocate Max Schrems and his noyb (stands for “none of your business”) group. In even more proactive data-transfer solving news, the UK announced that new transfer tools are ready under UK GDPR. These are the International Data Transfer Agreement (IDTA), and an addendum to the EU Commission standard contractual clauses. 

CDPI Privacy Newsletter
Featured Article

Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

CDPI Newsletter