Hoping the third time’s a charm, the EU and US agreed in principle to terms that would allow businesses to transfer data to the US. This comes after two previous attempts failed because the EU felt citizen data wouldn’t be adequately protected. The question now is, if as before, the agreement will face legal challenges, including from privacy advocate Max Schrems and his noyb (stands for “none of your business”) group. In even more proactive data-transfer solving news, the UK announced that new transfer tools are ready under UK GDPR. These are the International Data Transfer Agreement (IDTA), and an addendum to the EU Commission standard contractual clauses. 

For example, why do marketers have to add this to their To Do list? Excellent question - and one of many that leading experts from Accenture, Acxiom, the Children's Advertising Review Board, Digital Smart Consulting, Hansa Cequity, Left Right Centre, Oracle, Tealium, and Treasure Data will address at CDPI's first Privacy to Market conference, April 26th from 8:45 am to 2:15 pm ET.