IT’S THE LAW (11/24/2020)
Canadian Prime Minister Justin Trudeau presented draft legislation that would impose major fines on companies that violate privacy laws or misuse customer data.
Canadian Prime Minister Justin Trudeau presented draft legislation that would impose major fines on companies that violate privacy laws or misuse customer data.
Biometrics and machine learning may be a boon to business – a big threat to kids.
Google announced new policies for Chrome Extensions and new settings for Smart features this week.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.