As third party data becomes less available to advertisers, ad personalization vendor Jivox has launched a first-party data collection tool to help brands fill the gap. There’s no magic here: the solution can only collect data on visitors to a brand’s own site and relies on collecting consent or finding another legal basis to use it.
Tealium is launching a private cloud offering. This will let companies use the Tealium platform while keeping their data isolated and making it easier to comply with local privacy regulations. Private clouds are especially popular in industries with highly sensitive data such as financial services and health care.
Merkle starts with the gloriously obvious news that most marketers have budgets, tools, and organization to do personalization. But then they veer into the unexpected with news that location data is used more widely than customer profiles, and continue with even less obvious details about which data sources fuel personalization, which channels use which sources, and how usage varies by industry. But you can skip that stuff if you like.
Amazon Web Services (AWS) and Salesforce announced a set of new integrations, including sales of Salesforce products on the AWS Marketplace and easier data sharing between Salesforce Data Cloud and AWS data services. Most of the changes are fairly technical but the general lesson is that even mighty Salesforce is ultimately a guest on turf controlled by AWS.