Jivox Launches First-Party Data Collection Tool

As third party data becomes less available to advertisers, ad personalization vendor Jivox has launched a first-party data collection tool to help brands fill the gap. There’s no magic here: the solution can only collect data on visitors to a brand’s own site and relies on collecting consent or finding another legal basis to use it.

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Location Drives More Personalization Than Customer Profiles: Merkle Survey

November 11, 2019

Merkle starts with the gloriously obvious news that most marketers have budgets, tools, and organization to do personalization. But then they veer into the unexpected with news that location data is used more widely than customer profiles, and continue with even less obvious details about which data sources fuel personalization, which channels use which sources, and how usage varies by industry. But you can skip that stuff if you like.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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