LeadSquared, a Bengaluru, India based leader of end-to-end sales, marketing, and onboarding automation solutions, is ramping up focus in Indonesia with several initiatives to help the region’s customer base. The company hired its first Indonesian executives out of Jakarta and Bandung in the middle of 2021 and has begun work on setting up its local data center through Amazon Web Services.
Conversational engagement platform Gupshup launched ACE LLM, large language models (LLMs) built upon foundation models such as Meta’s Llama 2, OpenAI GPT-3.5 Turbo, Mosaic MPT, Flan T-5, and others, and adapted for specific industries and functions. domain-specific LLMs are specialized for functions such as marketing, commerce, retail.
Fintech giant PhonePe has launched Indus Appstore Developer Platform for Android app developers to take on giants Apple and Google. The mobile app marketplace, Indus Appstore, has invited developers to register and upload their apps using its self-serve developer platform. The apps will be listed on the soon to be launched ‘Made-in-India’ Indus Appstore, offering a localised experience in 12 languages.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.