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Listrak Audience Automation Platform Eases Integration with Social Media Advertising

Listrak is another B2C marketing automation system that mostly does email for retailers. But its clients are mid-size businesses where the marketers are less likely to need or want a robot to build campaigns for them. Listrak is instead expanding to Facebook and Google advertising. Specifically, its new “audience automation platform” lets marketers automatically load leads captured in Facebook into Listrak and use Listrak lists as audiences for Facebook and Google AdWords campaigns. Nothing revolutionary here but it does eliminate some drudgery.

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Networked Insights Raises $30 Million to Expand AI-Based Social Media Tracking and Targeting

January 10, 2017

Networked Insights uses artificial intelligence and machine learning to understand what consumers are talking about in social media and to build individual-level interest profiles. These are used by agencies and brand marketers for analysis and audience targeting across Facebook, Twitter, and ad networks. The company just raised $30 million, bringing total funding to $80 million.

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Wunderman Study Reveals Consumers Prefer Brands That Want Them As Customers

January 6, 2017

This study was not issued by Wunderman’s Department of the Obvious, although it could have been. Headline finding is that 79% of consumers ages 18-65 in the US say brands must actively demonstrate “they understand and care about me” before the consumers consider purchasing. No surprise there.  Still, if you’re looking to refresh that opening slide on Growing Customer Expectations, you can find some new stats in the report at www.wantedness.com.

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