On to happier topics. CDP vendor Lytics has launched a SmartStart program which leads marketers through an eight week process to launch a cross-channel experience program of their choice. Lots of vendors have these but you do seem interested in all things CDP, Dear Reader.
DemandJump unifies marketing campaign data and makes AI-based recommendations for improvements. Not a CDP since not customer level, so far as I can tell. They just raised a $5.5 million “A2” round, making their funding $14 million to date.
Jamie also offers a report from DiscoverOrg, which found that buyers prefer salespeople who they trust, are professional, and know their product. There are plenty of non-obvious insights here into buyer personas, selling styles, and purchase processes.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.