Marketers Use Almost 30 AdTech Systems: AdLedger and MadHive Report

Look, I have nothing for you today. Read on if you wish, but you’ve been warned. Best I can offer is a “State of Ad Tech” survey from AdLedger and MadHive, which found that marketers currently use 27.9 different adtech solutions and expect to add 8.5 more in the next year. They think the number will fall to 14.9 in three years but it’s not clear how that happens.