Look, I have nothing for you today. Read on if you wish, but you’ve been warned. Best I can offer is a “State of Ad Tech” survey from AdLedger and MadHive, which found that marketers currently use 27.9 different adtech solutions and expect to add 8.5 more in the next year. They think the number will fall to 14.9 in three years but it’s not clear how that happens.
Financial services company Capital One revealed a data breach affecting 100 million U.S. consumers who had applied for credit, plus six million Canadians.
Every time there’s an article about AI-based video analytics I look for one about AI-based video creation so I can write something witty about one AI watching what another AI created. Best I can do today is report that influencer marketing platform AspireIQ has launched a solution to convert influencer posts into paid ads on Facebook and Instagram. There’s probably some AI-based video creation in there somewhere.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.