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Marketing Is Least Data-Driven Department: Talend Report

Marketing is the least data-driven of all departments covered in this Talend survey: 48% of marketers make less than half their decisions based on data, compared with 23% of IT and 33% of engineering leaders.  Just 40% of executives always trust the data they work with and 22% don’t think their company’s investment in data management is worth it.  Read on and weep.

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Podcast Ad Revenues to Top $1 Billion in 2021: IAB Report

May 13, 2021

How big is the U.S. podcast ad market? Funny you should ask: the IAB estimates it will top $1 billion in 2021, after growing a pandemic-fueled 19% in 2020. It’s a place to spend some of those ad dollars made less effective by targeting-hostile privacy rules. Speaking of: HubSpot just launched a podcast network but the mission is to deliver content to its audience of entrepreneurs and marketers (and entrepreneurial marketers), not to sell advertising.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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