Micosoft Promises Chat-Driven Data Management and App Building

Microsoft kicked off its Build conference for developers yesterday.  The focus wasn’t on marketing but there was still a lot of relevant news, including use of Bing as the default search engine for ChatGPT, chat interface-driven tools for website building and app creation, and still more chat-driven data preparation, cleaning, and analysis.  It seems the next step beyond low-code development is voice-based coding, or vo-code.

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Google Announces AI-Created Display and Search Ads

May 24, 2023

It seems like just last week that we wrote about AI-related announcements at the Google I/O conference, but it was really two weeks.  So writing about  yesterday’s Google Marketing Live isn’t repetitive at all.  There were more AI-related announcements, include a chat-based interface to set up Google Ads campaigns, AI-generated assets for Performance Max display campaigns, and AI-generated search ads.

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Meta Sells GIPHY to Shutterstock for $350 Million Loss

May 24, 2023

Meta has its own AI news, including release of open source text-to-speech and speech-to-text models support more than 1,100 languages.   But mostly they’ve trying get their business in order.  They took another step in that direction yesterday by selling GIPHY, which they bought for $400 million in 2020 but couldn’t keep due to anti-trust issues.  Buyer was Shutterstock, which paid $53 million.

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Flexera Buys Snow Software to Help Manage IT Spend

November 29, 2023

Do not confuse Snow Software, which helps companies track IT costs, with Snowflake, a cloud database often used for CDP-ish solutions.   Do take note that Snow has just been sold to Flexera, which also helps companies optimize their return on tech investments.  It’s a helpful reminder that cost-conscious IT departments are more than happy  to “help” marketers who are doing a poor job of controlling tech spend.

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