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Microsoft and Verizon Adopt IAS for Brand Safety

Microsoft will rely on Integral Ad Science to block inappropriate content across Microsoft Web sites including MSN, Outlook.com, and Microsoft Edge. It’s IAS’s second big win in a week, following news that Verizon Media will use IAS to promote brand safety and improve contextual targeting. Brand safety is an increasing concern among advertisers.

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Quotient Targets In-Store Digital Ads Based on Individual Data

September 28, 2020

Everyone’s favorite example of spooky personalization is Minority Report, and particularly the mall scene where advertising posters talk to specific individuals. I though that had finally happened when I saw that Quotient was offering in-store digital ads targeted with “proprietary shopper intent data and exclusive shopper purchase data”. But it turns out they’re just analyzing that data and then targeting locations that are most likely to attract particular audiences, not individuals. So at least one dystopian nightmare hasn’t come true in 2020. Yet.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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