Microsoft and Verizon Adopt IAS for Brand Safety

Microsoft will rely on Integral Ad Science to block inappropriate content across Microsoft Web sites including MSN,, and Microsoft Edge. It’s IAS’s second big win in a week, following news that Verizon Media will use IAS to promote brand safety and improve contextual targeting. Brand safety is an increasing concern among advertisers.

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Quotient Targets In-Store Digital Ads Based on Individual Data

September 28, 2020

Everyone’s favorite example of spooky personalization is Minority Report, and particularly the mall scene where advertising posters talk to specific individuals. I though that had finally happened when I saw that Quotient was offering in-store digital ads targeted with “proprietary shopper intent data and exclusive shopper purchase data”. But it turns out they’re just analyzing that data and then targeting locations that are most likely to attract particular audiences, not individuals. So at least one dystopian nightmare hasn’t come true in 2020. Yet.

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