Yesterday was both Cinco de Mayo and World Password Day, which probably means a lot of passwords are now set to Taco. Microsoft, Apple, and Google marked the day ironically, by announcing joint plans to support the password-free sign-in standard created by the FIDO Alliance and World Wide Web Consortium. Security experts have come to regard passwords as inherently insecure, preferring hardware- or biometric-based alternatives.
The Digital Advertising Alliance (DAA) is an industry trade group, so they’re not exactly in business at all. But they’re also giving marketers a clearer picture of the data they’re being offered. The DAA just announced program to certify that consumer identifiers have been gathered in compliance with privacy rules and to document permitted uses.
Security improvements (and possibly tacos) are also on the menu at omnichannel marketing platform ActiveCampaign, which just purchased DMARC Digests, an email authentication and monitoring service. ActiveCampaign also bought transactional email service Postmark. The deals have little in common beyond expanding the scope of ActiveCampaign’s offerings.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.