There’s less surprise in the personalization surveys, which consistently show that consumers want personalized treatment but still care about privacy.   Twililo’s State of Personalization 2022 reports increases 62% of consumers will be less loyal to brands that fail to deliver a personalized experience, up from 45% in 2021.  But 65% worry data is being collected without their permission and just 40% trust brands to use it responsibly.  On the bright side, 63% are okay with personalization so long as it’s based on data a brand has collected rather than purchased.

Let’s grab some virtue today, Dear Reader.  DoubleVerify has teamed with Scope3 to measure the carbon impact of advertising campaigns, based on the electricity used to power the servers that run them.  The metric isn’t ready yet, but will be integrated with other DoubleVerify reporting when it is.

A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.