Are cloud databases the best thing since sliced bread?  Many people think so, although I’d guess most are too young to remember actual unsliced bread.  For the record, so am I, although I do recall the bread slicing machine in my uncle’s bakery, which made a jiggling motion while set of parallel blades descended through the loaf.  Very cool, but I digress.  The news here is that Teradata has launched a new cloud-native database to compete with the likes of Snowflake and Databricks.

Komprise takes a sunnier view of cloud migration, reporting that on-premises-only environments fell from 20% to 12% since last year, although 50% still use a mix of cloud and non-cloud.  Two-thirds of the companies spend more than 30% of their IT budget on data storage and protection, so it’s not surprising that cutting costs is the main reason for cloud migration.  Better news is that self-service data access and greater agility are the next-most-common reasons.  This matters to marketers because user data is the most common type of unstructured data.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.