Most Marketers Think Automation Will Harm Branding Programs: Bynder Report

Are technophobic marketers an outdated stereotype? Maybe not: 55% of the respondents to this survey from digital asset management vendor Bynder felt automation would harm their branding efforts, although 68% plan to add new martech vendors anyway. Even scarier: the marketer-heavy sample was evenly split on whether marketing (31%) or IT (30%) should be responsible for tech adoption. Let’s be clear: putting IT in charge of martech adoption will not end well.

More News

Next Article

Retina Raises $5 Million to Find Bad Customers

February 10, 2020

Retina’s founders didn’t get the memo that AI is no longer cool and have positioned their system as using it to predict customer lifetime value. They take the rather hostile attitude that “a majority [of new customers] are poison for the business” and promise to weed the bad ones out quickly. They just raised $5 million from backers who probably expect the majority of their investments to fail but miss the irony.

CDPI Newsletter
Previous Article

In-House Martech Improves Data Use: DigiDay and Bannerflow

February 6, 2020

And since we’re looking at surveys about data, let’s finish with this DigiDay report for Bannerflow, which found that 41% of companies make better use of their data after bringing technology in-house. Most intriguing finding: companies with a stand-alone in-house agency fell to 36% from 59% a year earlier. They either made embedded agency skills in their marketing teams (35% vs 23% the year before) or went back to external agencies (29% vs 17%).

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter