Will work-from-home be more common once the pandemic ends? Should it? Survey results are mixed. ringDNA found 84% of salespeople feel they are equally or more productive selling remotely. But most expected to return to the office regardless: just 22% said there will never be a complete return to in-office working. Download for more on the pandemic’s impact on sales and marketing methods.
You may recall from Friday’s newsletter that 95% of CIOs said their organizations have struggled to support remote workers. Our friends at Salesforce have seen the same problem and just invested about $100 million in Tanium, a firm with that helps to manage security for remote workers. They’re also announced a partnership to build a Tanium-based solution within the Salesforce platform.
Location is one of the most privacy-sensitive data types, but it’s also one that offers many customer benefits. Bluedot focuses on the advantages by providing real-time alerts that estimate accurately when customers are approaching a business location. Business has been booming during the pandemic as companies seek more efficient curb-side pickup and drive-through purchases. They just raised a $9.1 million Series B, bringing total funding to $20.4 million.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.