Will work-from-home be more common once the pandemic ends? Should it? Survey results are mixed. ringDNA found 84% of salespeople feel they are equally or more productive selling remotely. But most expected to return to the office regardless: just 22% said there will never be a complete return to in-office working. Download for more on the pandemic’s impact on sales and marketing methods.
You may recall from Friday’s newsletter that 95% of CIOs said their organizations have struggled to support remote workers. Our friends at Salesforce have seen the same problem and just invested about $100 million in Tanium, a firm with that helps to manage security for remote workers. They’re also announced a partnership to build a Tanium-based solution within the Salesforce platform.
Location is one of the most privacy-sensitive data types, but it’s also one that offers many customer benefits. Bluedot focuses on the advantages by providing real-time alerts that estimate accurately when customers are approaching a business location. Business has been booming during the pandemic as companies seek more efficient curb-side pickup and drive-through purchases. They just raised a $9.1 million Series B, bringing total funding to $20.4 million.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.