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Near Raises $100 Million Series C

Next, an even bigger $100 million raise for Singapore-based Near, which collects behavior, location, and transaction data on a staggering 1.6 billion users worldwide and lets clients send them targeted messages. Total funding is now $134 million. (Don’t confuse them with San Francisco-based blockchain start-up Near, which raised $12.1 million last week.)

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Marketers Run Just 10% of Customer Experience Programs: Serenova Survey

July 16, 2019

Some jargonistas substitute “customer experience” for “marketing”, on the theory that one encompasses the other. But this survey for contact center vendor Serenova found otherwise: just 10% of customer experience teams report to a marketing leader. Much more common were reporting to CEO (33%) or head of operations (26%). Lots more here about CX priorities, technology, and obstacles, including that lack of a single customer view is the biggest challenge.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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