NetSertive Automates Local YouTube Ad Campaigns

Want to use that local traffic data to target local advertising on YouTube? It takes a separate campaign for each market – potentially hundreds of thousands. Yuck! But local marketing tech vendor Netsertive has solved the problem, automatically creating the campaigns and localizing the creative. Huzzah! But you’ll have to wait a bit longer: commercial release is a few months away.

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AI Analytics News from Luminoso, Tellius, and Clearstory Data

March 5, 2018

Lots of AI-based analytics news today. We have Series A fundings from Luminoso ($12.6 million to do natural language analysis such as analyzing customer comments, understanding inquiries, and conversational search) and from Tellius ($7.5 million for a natural language query engine that finds interesting insights based on patterns within giant data sets.) Barking up the same tree, Clearstory Data has launched ‘Instant Data Discovery’ to find insights within blended data sets created by their automated data harmonization tools.

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Real-Time Data Crucial for Great Customer Experience: Verndale Survey

March 1, 2018

Customer experience (CX) includes service, support, marketing, operations, and pretty much everything else. CX agency Verndale found the biggest challenges cited by CX professionals were lack of real-time data and operationalizing CX insights. Personalization was 9th from the top. Yet 92% said personalization is crucial to good CX and 51% said their organizations can’t deliver the personalization their customers want. No simple answers but much food for thought.

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