Want to use that local traffic data to target local advertising on YouTube? It takes a separate campaign for each market – potentially hundreds of thousands. Yuck! But local marketing tech vendor Netsertive has solved the problem, automatically creating the campaigns and localizing the creative. Huzzah! But you’ll have to wait a bit longer: commercial release is a few months away.
Lots of AI-based analytics news today. We have Series A fundings from Luminoso ($12.6 million to do natural language analysis such as analyzing customer comments, understanding inquiries, and conversational search) and from Tellius ($7.5 million for a natural language query engine that finds interesting insights based on patterns within giant data sets.) Barking up the same tree, Clearstory Data has launched ‘Instant Data Discovery’ to find insights within blended data sets created by their automated data harmonization tools.
Customer experience (CX) includes service, support, marketing, operations, and pretty much everything else. CX agency Verndale found the biggest challenges cited by CX professionals were lack of real-time data and operationalizing CX insights. Personalization was 9th from the top. Yet 92% said personalization is crucial to good CX and 51% said their organizations can’t deliver the personalization their customers want. No simple answers but much food for thought.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.