CDP Blueshift also jumped the gun by announcing an extension of its journey orchestration to support all channels including commerce, sales, loyalty, and support.  The vendor has also added a new App Hub with 80+ integrations including direct mail, support, CRM, IVR, paid media, and other partners.

There’s nothing like a hefty CDP funding round to start the week.  We have that today courtesy of Optimove, which announced $75 million raise, bringing its total to $95 million.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.