New Cookie-Free Ad Measurement Options from NielsenIQ, Accretive Media, and LoopMe
Switching to ad measurement: NielsenIQ has purchased omnichannel analytics vendor Data Impact and e-commerce purchase panel builder Rakuten Intelligence. The deals will extend NielsenIQ’s own retail sales data to provide a more complete view ecommerce results. Separately, Accretive Media has launched an automated out-of-home ad measurement product that combines data on screen locations, consumer households, online and offline sales, foot traffic, website visits, and app downloads. Also: LoopMe has introduced PurchaseLoop Measurement, which uses surveys to measure brand lift across all digital channels in real time.