New Technologies Will Change Business’ Relations with Customers: Accenture Study

Accenture weighed in with its own 78 page epic, a Technology Vision offering five snappily-named trends including Citizen AI, Extended Reality, Data Veracity, Frictionless Business, and Internet of Thinking. They see companies integrating themselves deeply into their customers’ lives, requiring new levels of trust, technology, and, of course, data.

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mParticle Adds GDPR Compliance Features

February 15, 2018

You were less interested than expected in Tuesday’s batch of CDP vendor news, Dear Reader. But I’ll continue to report on such things. Here’s an announcement that mParticle has added a batch of new features to help companies comply with GDPR rules for consent management and data requests. They’re among many (well, several) CDP vendors who are positioning themselves as partial solutions to GDPR requirements.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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