You were less interested than expected in Tuesday’s batch of CDP vendor news, Dear Reader. But I’ll continue to report on such things. Here’s an announcement that mParticle has added a batch of new features to help companies comply with GDPR rules for consent management and data requests. They’re among many (well, several) CDP vendors who are positioning themselves as partial solutions to GDPR requirements.
Everybody loves funding announcements! CDP vendor Fospha just raised $7.3 million.
Accenture weighed in with its own 78 page epic, a Technology Vision offering five snappily-named trends including Citizen AI, Extended Reality, Data Veracity, Frictionless Business, and Internet of Thinking. They see companies integrating themselves deeply into their customers’ lives, requiring new levels of trust, technology, and, of course, data.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.