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Nielsen Improves Connected TV Ad Measurement

The Pubmatic study also found that poor measurability is among the top obstacles to OTT TV advertising, with privacy and security close behind. Nielsen can’t help with privacy but they’re making a big push to improve measurement. They’ve recently added connections to 55 million devices including Vizio smart TVs, DISH and AT&T DIRECTV set-top boxes, and Nielsen’s Advanced Video Advertising panel.