The Pubmatic study also found that poor measurability is among the top obstacles to OTT TV advertising, with privacy and security close behind. Nielsen can’t help with privacy but they’re making a big push to improve measurement. They’ve recently added connections to 55 million devices including Vizio smart TVs, DISH and AT&T DIRECTV set-top boxes, and Nielsen’s Advanced Video Advertising panel.
Expect a slow week in martech news, Dear Reader. At least the nice people at Spiceworks Ziff Davis have tossed us a small bone by purchasing Aberdeen, which generates intent data about B2B buyers through research, media, and demand generation programs. It’s the latest expansion by Ziff, which purchased Spiceworks itself last year and Revenu8, which published MarTech Advisor, in 2018.
Meanwhile, this Rackspace survey finds there is no radical shift towards building rather than buying software, even though no code/low code technologies are widely adopted. But they also find that companies are focusing their building on customer-facing systems that create unique competitive advantages. Especially interesting, companies cite the same reasons in the same order for both building and buying: ease of use/implementation, competitive advantage, customization, and cost savings.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.