You know what else annoys consumers? Slow-loading Web pages. An survey from Web performance monitoring vendor Apica found that 32% of U.S. consumers would never go back to a poorly performing Web site or app and another 48% would be less loyal. UK and Swedish consumers were a bit more forgiving.
B2B data compiler DiscoverOrg has acquired RainKing, which compiles technology sales intelligence. The firms will offer combined data sets immediately and a unified product sooner or later. This is DiscoverOrg’s first acquisition, although further consolidation in the data marketplace seems likely.
New tech is fun, but many marketers are still struggling with the basics. Take mobile marketing: more than half (54%) of retailers say mobile technology evolves too quickly for their companies to keep pace, according to a survey from RetailMeNot. One quarter can’t even correlate mobile marketing to in-store sales. No interactive video for you.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.