Norway seems a bit fed up with Meta’s ad targeting behavior, so its regulator, Datatilsynet, imposed a fine of kr1M ($100,000)/day that will begin early August and run into November, unless the Meta remediates it. The regulator also referred it to European Data Protection Board, which could make the fine permanent and/or widen its territorial scope.
Identifying anonymous website visitors is also more important in a cookieless word. CDP vendor Cordial has launched a solution that identifies web visitors by matching their devices to a known profile in the Cordial ID graph. Cordial says data in its graph is collected with explicit user consent.
The Sh10 billion (US$4M) lawsuit was brought by a Tanzanian businessman who wants compensation for his loss of privacy, which included personal details on calls, SIM information and location data. Vodacom has refuted the accusations.
Full image variations based on creative assets or text prompts, plus text overlay and image expansion, are among the new GenAI features offered by Meta. Also offered, text generation to create variations on ad headlines. The features are available in Ads Manager through Advantage+ creative.