Non-CDP RudderStack Announces Iterable Integration

Data movement platform RudderStack has announced an integration to easily move data in and out of cross-channel marketing platform Iterable.  Rudderstack calls itself a “warehouse-first, CDP built for developers”, although it doesn’t meet the CDP Institute definition because it doesn’t maintain customer profiles.  It does provide one of the tools that companies can combine to mimic CDP functionality.

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NBCUniversal Expands Its ID Graph for Ad Targeting

March 25, 2022

No topic inspires as much discussion as cookieless advertising.  NBCUniversal added to the chatter with news about its One Platform, which includes a proprietary ID graph of 150 million individuals.  The latest developments let advertisers append external data to the NBCU ID.  Other news includes a partnership with Salesforce and Mediaocean to automate programmatic TV buying workflows, use of contextual signals to personalize ad creative, and certification of new measurement partners that are not Nielsen.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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